Inbound Marketing Content Design-
SEO Do's & Don'ts for Schools is a whitepaper layout project for Hubspot, a leader in content marketing software. Hubspot's downloadable resources are a strong source of lead generation and the company's materials are known for a high standard of approachable, engaging design.
The aim with this project was to frame heavy content with fun whitepaper design to make the end product more readable and engaging to the user. I designed the cover to mimic a composition book and carried the theme through the resource with school supply illustrations, colorful data visualizations and simple line iconography.
